Madison is a highly collaborative and dynamic creative professional. She thrives in fast-paced environments where innovation and creative problem-solving are key. With a passion for transforming ideas into compelling designs, Madison excels at working alongside cross-functional teams to bring a vision to life. Whether it's refining a concept, solving design challenges on the fly, or driving impactful creative strategies, she approaches each project with enthusiasm and a keen eye for detail. Read more about some select areas of focus below.

CREATIVE DIRECTION

Lead and shape the visual and content strategy across digital platforms to drive sales, elevate brand identity, and deliver a cohesive customer experience.

  • Develop and execute creative visions across eCommerce, product pages, landing pages, email campaigns, and digital channels with a strong focus on conversion.

  • Collaborate with marketing, merchandising, and product development teams to ensure brand consistency and strategic alignment.

  • Manage and mentor creative teams, including designers and copywriters, to deliver high-impact, on-brand assets.

  • Continuously optimize digital assets for performance and user experience across all touchpoints.

PRINT DEVELOPMENT

Deliver high-quality, print-ready creative assets through original artwork, surface design, and expert production management.

  • Create original artwork and refresh existing designs across textile, surface, and product applications.

  • Manage end-to-end print production: timelines, daily factory communication, and workflow coordination to ensure smooth delivery.

  • Develop and maintain detailed CADs for production and design presentations.

  • Specialist in color work: recoloring and adapting artwork for various formats and materials.

  • Provide tailored creative solutions aligned with client aesthetics and brand identity.

CONTENT PRODUCING

Plan, produce, and execute high-impact visual content across digital and print platforms, enhancing brand storytelling and product appeal.

  • Lead the production of visual content from concept to execution—styling, photography, directing, and editing for eCommerce and marketing use.

  • Oversee timelines, budgets, and creative resources to ensure efficient and on-brand delivery of assets.

  • Execute visually captivating photoshoots that highlight product features and reinforce brand narratives.

  • Align content production with overarching creative and marketing goals for maximum engagement and impact.